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The $80M Stranger Things Bet: How It Ended

Jan 10, 20267 min read

The Biggest Entertainment Prediction Market Ever

Prediction markets aren't just for politics and crypto anymore. Over $80 million was wagered on a single question: Will Eleven die in Stranger Things Season 5?

The market attracted thousands of traders betting on the fate of Netflix's most beloved character. It became the largest entertainment prediction market ever created—and its controversial resolution sparked debates about how prediction markets should handle fictional outcomes.

The Final Results

The Polymarket question was straightforward: "Will Eleven die in Stranger Things: Season 5?"

After Season 5 concluded on December 31, 2025, the market resolved to NO—Eleven survived. But the resolution wasn't without controversy, as we'll explore below.

The Numbers

MetricFinal Value
Total volume==$80,824,835==
Resolution**NO** (Eleven survived)
Peak YES odds~62% (after Volume 1)
Final resolution0% YES / 100% NO

The Eleven market alone generated more volume than most political prediction markets. Among the "Who will die?" markets, Eleven drew the highest trading volume at $766,103 in the final weeks, with Steve Harrington second at $255,478.

How We Got Here

Early Trading: NO Dominates

When the market first opened, NO was the heavy favorite. Traders believed the Duffer Brothers wouldn't kill their main character—the emotional core of the entire series.

Volume 1 Release: YES Surges

After Volume 1 dropped in November 2025, everything changed. Eleven became the new favorite to die at +104 odds, passing previous favorite Jonathan Byers (+525). Traders who watched the episodes saw narrative threads that seemed to point toward sacrifice.

The Final Weeks: Divided Opinion

As the finale approached, large positions remained split on both sides. Several $100K+ positions existed on YES and NO, reflecting genuine uncertainty even among sophisticated traders.

Why So Much Money?

1. Massive Fan Base

Stranger Things is one of Netflix's biggest franchises. Millions of fans had theories about how the show would end. A prediction market gave them a way to put money behind their convictions.

2. Genuine Uncertainty

Unlike many prediction markets where one outcome dominates, Eleven's fate remained uncertain until the end. The Duffer Brothers stayed tight-lipped, and the show had killed major characters before (RIP Eddie Munson).

3. The Stakes Felt Real

For many traders, this wasn't just about money—it was about proving their understanding of storytelling, character arcs, and the Duffer Brothers' creative vision.

The Arguments That Shaped Trading

The Case for YES (Eleven Dies)

Traders betting YES pointed to:

  • Narrative completion: Eleven's story had been building toward a sacrifice. Her powers came at a cost, and the final battle with Vecna seemed to demand the ultimate price.
  • The Duffer Brothers' comments: The showrunners said Season 5 would be "devastating" and that "not everyone will survive."
  • Foreshadowing: Multiple seasons hinted at Eleven's mortality. The Mind Flayer's obsession with her suggested a final confrontation.
  • Franchise economics: With no Season 6 planned, there was no need to keep characters alive for future storylines.

The Case for NO (Eleven Survives)

Traders betting NO countered with:

  • Fan backlash risk: Killing the main character could alienate the fanbase and hurt potential spinoffs.
  • Subverted expectations: The obvious move was to kill Eleven. The Duffer Brothers might subvert that expectation.
  • Happy ending setup: After five seasons of trauma, the show might opt for a hopeful conclusion.
  • Spinoff potential: Netflix may want Eleven available for future Stranger Things content.

The Controversial Resolution

The market's resolution to NO wasn't universally accepted. Critics argued the ending was ambiguous—that Polymarket resolved to NO despite uncertainty about Eleven's ultimate fate.

The resolution rules stated a death must "show the specified character dead on screen, or otherwise that character's death must clearly be stated to have occurred." Critics argued that ambiguity should have resulted in an invalid resolution or 50/50 split, not a clean NO.

This controversy highlighted a fundamental challenge with entertainment prediction markets: creative ambiguity doesn't fit neatly into binary outcomes.

Lessons for Traders

1. Entertainment Markets Are Different

Unlike political or financial events, creative outcomes depend on artistic decisions that can change based on test screenings, studio pressure, or last-minute rewrites.

2. Volume Doesn't Equal Accuracy

The massive trading volume didn't produce a clear consensus. Even with $80M changing hands, the crowd remained divided until resolution.

3. Resolution Rules Matter

The controversy around this market's resolution shows why traders should carefully read resolution criteria before placing large positions.

The Bigger Picture

The Stranger Things market proved that prediction markets have gone mainstream. When $80 million flows into bets about a TV show, these platforms have moved far beyond niche financial instruments.

For Polymarket, entertainment markets could be a growth engine. They attract casual users who might never bet on elections but will absolutely put money on their favorite show.

But the controversial resolution also exposed growing pains. As prediction markets expand into subjective territory like entertainment, they'll need clearer frameworks for handling ambiguous outcomes.

What Comes Next

The success of the Stranger Things market—despite its controversial ending—suggests we'll see more entertainment prediction markets. Expect markets on:

  • Major franchise endings (MCU, Star Wars)
  • Award show outcomes (Oscars, Emmys)
  • Sports entertainment (WWE, reality TV)

For traders, these markets offer opportunities—but also unique risks. Creative outcomes don't follow the same rules as political or financial events.

The Stranger Things market proved one thing: when fans care deeply about an outcome, they're willing to put serious money behind their convictions. Whether prediction markets can fairly resolve those bets remains an open question.

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